Redefining personalized sales experiences for demanding B2B customers
Cleint
Ooodles is a B2B IT leasing platform that helps businesses to equip their teams with the latest technology through flexible rental agreements.
Challenge
Their existing platform was designed more for retail customers than businesses making bulk orders. The messaging sounded B2C despite targeting B2B clients. Most critically, their compliance-first journey created significant friction that caused potential customers to drop off before experiencing the platform's value.
Impact
Redesigned Ooodles' entire sales funnel, transforming it from a compliance-first process into a product-led flow. Created a journey where users can explore, configure, and lease devices without upfront friction. The redesigned experience shortened time-to-value but also better positioned Ooodles in the market, supporting their strategic vision.
Role
Design lead
Worked directly with
CEO
CTO
Sr. Product Lead
Head of Sales
Development Team
Deliverables
Conecept
Wireframe
Prototyping
Feedback Loop with SMEs
UX/UI Design
Duration
6 Month
